Experiential Marketing is here to stay

The best experiential agencies are true experience-makers which bring brands to life. And consumers love it. So in today’s economy, experiential marketing is even more relevant. With so much economic uncertainty, today’s consumers are more cautious, so brands need to assess how consumers respond to different marketing channels. From what we’re seeing at Tribe – particularly in the results of a white paper we recently produced – experiential marketing is going to become an increasingly important way for brands to engage with consumers. The white paper surveys gave us a chance to see how the economic downturn is affecting consumers’ […]

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