The Rise of the Investigative Consumer

In the age of information overload consumers are demanding something real. Our new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase. While media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn. This new type of investigative consumer is adopting a ‘try before they buy’ mentality which has made experiencing the product key. According to the research 70% of consumers have purchased a […]

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Savanna Dry appoint us as UK Experiential Partner

We’re pleased to announce that Savanna Dry cider have appointed us as their UK experiential agency partner after a competitive pitch. We were tasked to create a multi-channeled experiential campaign that positioned Savanna as a credible ‘world’ cider brand in the UK, building brand awareness, brand personality and retention of core customers. We’re focusing on ensuring the brand has a large scale campaign at key festivals across the UK and within the on-trade whilst working with incumbent agencies to implement off-trade promotions, social media and radio coverage. Anthony Mills, Head of European Marketing for Savanna says, “During the pitch process […]

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Spotlight on… Chris Russell & Michelle Lombardi

In 2001, Chris Russell and Michelle Lombardi founded Tribe Marketing to provide promotional staffing solutions and have since grown it into a full service agency, specialising in high-quality experiential executions, event production and design. From humble beginnings, Chris and Michelle have established Tribe as a dynamic, award winning agency with a firm eye on the future. We caught up to get a snapshot of Tribe’s past, present and future. What gave you the idea to create Tribe? CR: I’d been working in an agency that had a promotional staffing department and could see it had the potential to be run […]

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Promotional Staff that’ll fight for your brand

As brands continue to feel the pinch, the experiences that customers have at the coalface are becoming ever more crucial and influential in whether they make a purchase. That’s why we’ve developed a unique approach to highly creative events and the people that bring them to life with our bespoke training programme for our “Brand Warriors”.

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Make your event an experience

Here at Tribe, we approach events differently. Rather than creating an event where the audience get talked at, and instead focus on audience interaction. Whether you are creating a conference, gala dinner, product launch or award ceremony we make every event an experience to remember.

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The power of live brand experiences

We’ve been making experiences for brands since 2001 and in that time have seen experiential marketing become one of the most effective ways to engage with consumers. And in the wake of the economic downturn where consumers’ trust in the world’s biggest institutions and brands have been irrevocably shaken, building relationships with potential customers has never been more challenging.

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