Come and join us and take your five-minute holiday to South Africa

Through an integrated campaign, Tribe were appointed by South African Tourism to reposition positivity towards South Africa and bring to life the countries art and culture in an unexpected way. The campaign kick-started last month with a press and trade PR Launch at The Vinyl Factory in London’s Soho. Travel media, travel partners and influential bloggers were invited to take a ‘five-minute holiday’ and experience the vibrant world of South Africa. When guests arrived at the venue they found themselves in a ‘departure lounge’ before taking their position in one of our specially designed capsules before embarking on their trip. […]

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The Women of Tribe

As it’s International Women’s Day on Sunday, we thought that we would sit down with 3 of the people who have helped shape Tribe into the agency that it is today, the fact that they are all women is just an added bonus! Michelle (co-founder and Director), Chandelle (Field Director) and Alice (Account Director) are 3 women who have crafted successful careers from their passion and drive for their field, on their own terms. They have played a fundamental part in shaping the culture and direction of the agency and its affiliates. With over 3 decades of combined experience working […]

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Technology and its Experiential Impact

“Customer Experience” It’s a phrase that you will see more and more over the coming months and years. Our own commissioned research entitled The Experience Economy  measured the effectiveness of experiential marketing and its importance, as seen from the consumer’s viewpoint. Within this study: 70% of consumers believe it is important to try electrical goods prior to purchase. 59% of 18-34 year olds say that being part of a brand experience builds long term relationships with them. Technology plays a big part in creating theses experience, bringing to life the product and immersing the consumer themselves in the brands personality. Experiential From our […]

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Amazing Valentine Experiential Campaigns

With it being Valentines week, everybody has the love bug in the office at the moment. Love is an experience that everyone can relate too on some level and big brands tap into that with their campaigns. Experiential is no different, in fact some might say it’s a perfect match, experiential marketing allows brands to invoke all the senses and deliver a message that can be experienced like no other form of marketing. For example are work with Dior for Valentines last year led to a marriage proposal, creating a life changing experience for one couple and a connection with […]

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Oasis Mighty Drops sampling tour

This summer, Tribe were tasked with planning and implementing the training and staffing activation around the launch of the new Oasis Mighty Drops. Mighty Drops is a handy 56ml juice-drink concentrate capable of making 28 squash drinks per bottle to be enjoyed ‘on-the-go’. With a major UK sampling tour planned, Tribe were required to organise and deliver immersive brand training days in two key locations, London and Manchester. A total of 75 Brand Warriors attended the sessions, 30 in Manchester and 35 in London.  In line with the demands of the campaign, the main touch points for the training were […]

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Enjoy a dry summer with Savanna

Having been appointed as Savanna’s experiential partner earlier this year, Tribe was tasked with creating a multi-channel campaign to relaunch the brand in the UK. In a cross-agency set up, we took the lead in forming and executing a strategy for Savanna; focusing on the South African heritage of the brand, the unique serve of the lemon in the neck and most notably, comedy. Although the brand had already explored an alignment with comedy in its native South Africa, we decided to re-establish that affiliation by using dry humour to appeal to a (dry) British audience, coining the phrase ‘Enjoy […]

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Making the most of technology in live experiences

With technology changing and developing every day, it’s important we understand what’s now and also what’s next in the world of tech. On one of our regular trips to stay up-to-date, we immersed ourselves in all kinds of gizmos and gadgets–from robots that can attend the meetings you can’t and frighteningly detailed 4k screens to riding virtual rollercoasters and wearing an array of outfits at the touch of a button. It’s no wonder technology is becoming more and more a part of live experiences, but how do you know what to use? Here’s some of our tips for getting the […]

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Spotlight on… a Brand Warrior

Ever wonder what it takes to be a Brand Warrior? We got the low down from one of our brightest and best, Emma Louise Cargill. Why did you want to be a Brand Warrior? I fell into experiential marketing when I was at university and absolutely loved it. I became a Brand Warrior because I saw the volume and variety of campaigns that were on offer with Tribe. I really enjoy the ideas and creativity that go into each campaign as well as meeting the creative people who work on them. What was the recruitment process like? It’s a pretty […]

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Spotlight on… an Event Manager

As one of Tribe’s most trusted Event Managers, Josh Connor brings unparalleled expertise and experience to some of Tribe’s most important campaigns. During a quick catch up with Josh, we found out what it takes to be a successful Event Manager in a notoriously challenging and unpredictable working environment. How long have you worked for Tribe? I’ve worked for Tribe for about 8 years now. What was the recruitment process like? I had an interview with Chandelle (Field Director) and it was tough. Tribe have extremely high standards when it comes to their Brand Warriors which is one of the […]

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