Brand Warrior Spotlight – Francesca Rollason

Francesca is one of our core Brand Warriors. She is bubbly, committed and a great team player. As a trusted Brand Warrior, she has worked on a number of our high profile campaigns.

We gave her a call to get the lowdown on what makes her tick, what she enjoys about being a Brand Warrior and the small matter of being a world champion.

How did you start working in promotions?

I did a job with my brother and his friend at a festival and loved it! So I googled it (laughs)

How long have you been working as a Brand ...

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The Rise of the Investigative Consumer

In the age of information overload consumers are demanding something real.

Our new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase.

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While media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn.

This new type of investigative consumer is adopting a ...

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Savanna Dry appoint us as UK Experiential Partner

We’re pleased to announce that Savanna Dry cider have appointed us as their UK experiential agency partner after a competitive pitch.

We were tasked to create a multi-channeled experiential campaign that positioned Savanna as a credible ‘world’ cider brand in the UK, building brand awareness, brand personality and retention of core customers.

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We’re focusing on ensuring the brand has a large scale campaign at key festivals across the UK and within the on-trade whilst working with incumbent agencies to implement off-trade promotions, ...

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