Tribe Talk #5

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Next launches launderette activity to help shoppers find their perfect pair of jeans.

The pop-up, titled ‘Happy Go Denim’, had Next’s ‘denim experts’ on site to help consumers find a style that suits them best.

Working with Bauer Media’s Grazia to pick out favourites from the denim collection, the magazine’s editors offered shoppers style advice for each pair of jeans.

They were also given the opportunity to customise their purchase with the option of embroidery right there and then!

The activity took place in Manchester at the beginning of March.

FMCG / Alcohol

Peanut Butter cafe hits Boxpark in Shoreditch

To assist with the launch of Meridian Foods newest peanut butter variant, ‘Rich Roast’, the brand is launching a peanut butter cafe for one weekend only. From 15th – 17th March, visitors will be able to receive a free peanut butter flavoured coffee and cookie, in return for sharing content on social media. They will also receive a jar of the new flavour to take home.

Luxury / Fashion / Beauty

The Body Shop brings female empowerment to the masses

To celebrate International Women’s Day, The Body Shop launched a series of talks at the Truman Brewery on Brick Lane discussing all things equality, activism, female empowerment and self-care. Titled the ‘Celebrate She’ weekend, they put a focus on their Shea Butter range with the hashtag #CareWithShea. The event took place across the weekend after IWD on 9th & 10th March.

Vans hosts girls skate camps across the globe

Supporting their newest campaign, ‘This Is Off The Wall’ launched on the 8th March, Vans hosted a series of girls skate camp events all across the world. Celebrating the growing popularity of skateboarding along with some bad-ass females they are representing as part of the campaign.

New Balance creates pub for runners

Combining two things Brits love the most, New Balance are giving runners the opportunity to cash in miles for pints of beer. The Runaway has been set up in London for runners to celebrate their training. Miles are recorded through fitness app ‘Strava’ and converted into currency using a ‘Runaway Card’, that can be added to Apple and Google Wallet Passes. The miles are the only currency accepted at the pub.

Entertainment / Technology

The Linked Inn pops up in Shoreditch

To honour the launch of season 8 of Game of Thrones, HBO have partnered with American Red Cross to encourage fans to prove their ‘devotion’ to the series by donating blood to help end blood shortages around the world. Every participant will receive an exclusive t-shirt with ‘Bleed For The Throne’ on it and those taking part before 17th March will get the chance to win a trip to the season 8 world premiere in New York.

Three set up temporary tattoo parlour

To celebrate the premiere of ‘The Highwaymen’ being launched on Netflix in the US, they have created an immersive ‘speakeasy’ bar at the SXSW Festival in Texas. Visitors will be transported to 1934 with RFID bands to access different areas with gambling stations, music performances, photo opportunities and a general store.

Penguin opens pop-up shop dedicated to Classics

The book publisher is opening its first ever pop-up shop later this month in Bethnal Green. They are collaborating with the National Literary Trust to allow visitors to peruse copies of literary classics and attend a series of events and workshops. Pop by from 24th-31st March to explore the 1,257 books on offer.

An interactive art experience based around sustainable food practices is popping up in Peckham. The food itself is ‘art’ and everything within the cafe is art and food related, from the crockery to the chairs. Pop to Tender Touches from 17th May – 30th June 2019 to experience the ‘art cafe’.