Tribe Talk #7

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Jägermeister brings its JägerHaus music experience to All Points East Music Festival for the second year

The alcohol brand is popping up their ‘JägerHaus’ venue for another year at All Points East Festival in May.

They activated the same set up in 2018 and it proved extremely popular. With performances from artists such as Hot Chip and Rag’n’Bone Man amongst others, drawing crowds to the venue.

This structure has been used at 14 major music festivals since 2015 but is coming back this year with a refreshed Bauhaus vibe.

This year they have headliners such as Gruff Rhys, Gold Panda and The Vaccines. Bringing together the components that make Jägermeister such a memorable brand: music and alcohol.

FMCG / Alcohol

Lidl create dine in the dark experience

The experience titled ‘Rare by Lidl’ is popping up in Dublin at the end of April to celebrate their range of Bord Bia quality assured Irish beef. Visitors will be taken into a pitch-black dining room where they are guided to tables by staff wearing night-vision goggles. Taking away sight will heighten taste, smell and touch. At only €15 for 3 courses, it is definitely worth a visit.

Perrier-Jouet partners with Harrods for champagne terrace

Launching in April, shoppers will be able to enjoy flutes of Champagne, fresh seafood and seasonal dishes on Harrods’ terrace. The art nouveau-inspired entrance and space was designed by Brady Williams. The partnership is due to last for 3 years so be sure to make a visit for an extra special shopping trip.  

Luxury / Fashion / Beauty

YSL pop up on Route 111 for Coachella attendees

YSL Beauty has created a vintage style petrol station pop up for Coachella festival goers on Route 111. Coinciding with the launch of their newest concealer, they are showcasing a range of products with a make up vending machine, VR tech that allows users to try different lipstick shades and plenty of Instagram worthy shots.

Stylist launches fitness studio for women

Stylist Strong is the first of its kind from Stylist Magazine focusing solely on strength for the body and soul. They noticed the shift in why women attend the gym in 2019: it isn’t just about losing weight anymore. The studio is set to open at the members club The AllBright Mayfair for busy women wanting to build their physical and mental strength.

Entertainment / Technology

Fitbit takes over Protein Studios for Colour Works event

The 1 day event ran at Protein Studios in Shoreditch where attendees were given the option of attending one of four 15-minute exercise sessions. The immersive sensory experience featured a HIIT-zone and yoga cocoon amongst others, in rooms flooded in red, lilac, white and blue. The experience was promoting the launch of the new Fitbit Versa Lite smartwatch.

Elvie and Mother make a bold statement

To help fight the stigma against breastfeeding and pumping in public, Mother London created 5 giant inflatable breasts and positioned them at key points in London. They partnered with Elvie, a tech start up that focuses on women’s health who released the world’s first silent, wearable breast pump last year. The #FreeTheFeed project began in 2017 and they made a statement on Mother’s Day that definitely got the city talking.

The O2 changes its brand for Drake’s London residency. The Canadian rapper joins a special group of artists who have performed at the venue 21 times with his 7 show residency this April. Lyrics to his song ‘God’s Plan’ feature the line ‘turn the O2 into the O3’ which is exactly what the venue did.